Google is making nice strides into consumer market on internet. Their latest inroad seems to be a url shortner. Yes Google has made its own url shortner which is currently used for Google products only.
The Google URL Shortener Goo.gl promises to squeeze long Url into fewer characters which would be useful in may ways. One of them could be tweeting while making sharing on other social media like emails etc easy too.
If you are an avid feedburner user you can see how Goo.gl works if you decide to socialize/tweet your feeds directly from feedburner to your twitter account.
For a complete list of url shortner’s see: 10 useful Url Shortners for Microblogging & Link Sharing on IM
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